we60.com 是柏安康有限公司為踏進退休年齡人士而設的網上平台。目的是推廣積極樂頤年的信息，提供全面資訊，讓進入"60" ("綠齡") 人生階段的人士也可過著健康、精彩的優質人生。同時，我們亦為需要在家照料年長親人的綠齡人士，提供資訊之門，讓他們更容易掌握相關的知識和服務。
柏安康擁有一隊義務顧問團隊，為其提供各類專業服務和支援。公司的日常運作由項目經理負責管理。員工包括全職編輯、研究和行政人員，以及特約翻譯和資訊科技人員，就個別項目進行特定工作。 we60.com 的研究工作是由一群身體有不同殘障的年輕人負責。
we60.com is a web portal developed by Upper Fusion Company Limited for people approaching retirement age and beyond. It is designed to promote Active Ageing through providing comprehensive information on how to lead a healthy and quality later life. It also serves as a convenient portal for those who need to look after elderly persons at home.
Through providing hyperlinks to the websites of organisations which provide extensive services for the elderly, we connect our readers to the wide range of support services available in the community. We wish to serve as a bridge between service providers and users.
Upper Fusion Company Limited
Upper Fusion is a company limited by guarantee and a social enterprise registered under the Hong Kong Council of Social Services. It was founded by a group of retired professionals in Hong Kong who, apart from remaining active in serving the community, are dedicated to the development of people with disabilities. Its operation is led by a Steering Group composed of the following members:
The Steering Group determines the vision, mission, core values and work objectives of the Company. It meets regularly on matters relating to goal-setting and strategic implementation of the objectives. As Consultants, members of the Steering Group assist in the appointment and coaching of the staff members who are persons with disabilities.
There is also a team of advisers who offer pro bono professional service and support to Upper Fusion. The day-to-day operation of the Upper Fusion is managed by the Project Manager who is assisted by a small team of full-time editorial, research and administrative staff as well as a number of free-lance translation and IT professionals to undertake specific assignments.
A catalyst for building a community with everyone supporting one another in enriching later life
To enhance collaboration in creating solutions for the ageing population through communication, innovation, integration of support services provided by carers and the community, and through the development of under-utilized resources.
We are grateful to all our friends who support the work of Upper Fusion with their valuable advice and contributions to our web portal.
在過去一年間，我們的讀者人數已超越133,000 (至4月為止) ，而讀者的來源其實是由我個人用手機將資訊發給我約一百位好朋友，再由他們轉發給他們的好朋友，如此一傳十，十傳百。今年一月再加入Facebook(臉書) ，現在每天的新讀者達400多人，截至4月底，點擊率超越320,000，這全賴好朋友們一起努力，創造奇跡。
Mother’s Day has arrived.
It was exactly a year ago when we officially launched we60com. The past year has been amazing for the editorial team. We wish to take this opportunity to thank our readers who have given us tremendous support by writing and translating articles for us, providing coaching for our disabled colleagues, sending us their treasured photo albums for us to pick our Photo of the Day, sharing with us their poems, recipes, quotes … and most important of all, helping us forward our messages to their friends.
We have built up a remarkable readership during the past 12 months – reaching a total of 133,000 by end of April. Just imagine that we started off with just myself, single-handedly, sending out our we60.com link to my long-time friends on my WhatsApp directory (hardly over a hundred) on the first day of launch and every Sunday thereafter. In January this year, we widened our circulation through Facebook. We have now recorded a total click rate of over 320,000, with over 400 new readers visiting us each day. This was all achieved through this hundred friends on my phone list and together we worked miracles.
The popularity of we60.com is largely due to the comprehensive information we provide to assist those of our generation to look after our ageing parents and ourselves. Our Sunday messages also receive very enthusiastic responses as they always bring joy and renewed energy. We have also been invited to participate in community events, talks, elderly services, and we have also become a member of quite a number of new associations and consortiums relating to active ageing.
In the year ahead, we shall produce in-house video clips – on exercises, cooking and daily care for the elderly. We also intend to consolidate a list of online services to facilitate application for licenses, visas, services, etc. so that we also stay at the top of a Smart Life.
It is important that we stay healthy and happy. As we are expected to live beyond 100, we should be able to open new chapters even after reaching 60 and design an ideal way of life for ourselves for the decades to come.
Pauline Ng, Founder and Chief Editor
13 May 2018
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