Fashion is no longer a domain reserved for the ladies. In today's society, both men and women care about their image, and fashion is one of the major ways to express personal style and taste. Fashion surpasses age limits; everyone could dress up properly, so as to maintain a bright and energetic appearance – pleasing themselves as well as others.
Nowadays, there are many fashion boutiques and shops, but very few that cater for the “Green Age” market. From design to use of materials and cuttings, designers only focus on younger people's preferences but not the elderly's. At most L or XL sizes are provided for the elderly, but rarely are there designs that specifically gear towards the elderly’s needs. In such a way, the elderly always has difficulties finding clothes that suit them. For example, in 2008, European and American designers came up the design of sleeveless shirts that were simply unsuitable for older people, leaving them with nothing new to wear.
The most important thing for people who dress is confidence, it is hard to imagine the feeling of frustration when no suitable outfit could be found after going around all the places.
The ageing population is increasing and Hong Kong has over 1 million people at the age of 65 and above (14% of the population), such that “Green Age” people and their elderly parents form a huge market. The purpose of this page is to provide a platform for all stakeholders (including designers, manufacturers, merchandisers, retailers and end users etc) an opportunity to provide information from different angles to create a new market in Hong Kong, create new opportunities for the new generation and give more choices for “Green Age” people and the elderly. You are welcome to join the forum; we would love to hear views from the fashion industry or the professionals as well (refer to the feature articles).
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